Sales · Promo forecasting

Promo forecasting tied back to how sellers actually nominate.

Models failed because the nomination process in the field did not match the assumed SOP.

Start with one processAll stories

Aligned

forecast vs real nomination process

The challenge

Why the old path broke down

Forecast inputs ignored judgment calls and market exceptions that never made it into systems.

What Duvo did

Capture → reconcile → deliver

  1. 01Capture seller judgment and exception paths.
  2. 02Reconcile with system data.
  3. 03Feed a reviewed process into forecasting work.

Outcome

Forecasts start from operating reality instead of an idealized process.

Start with one processSee proof library