Sales · NPD launch
NPD launch cycles shortened with shared process evidence.
New product launches stalled because each function kept a different version of the launch path.
Faster
launch cycle with shared evidence
The challenge
Why the old path broke down
Handoffs between marketing, supply, and commercial lived in decks and tribal knowledge.
What Duvo did
Capture → reconcile → deliver
- 01Interview and walkthrough the real launch path.
- 02Publish one searchable process record.
- 03Attach owners and exception routes.
Outcome
Launches move on reviewed evidence instead of rediscovering the process every season.